CURIOUS TOOTLING SOUL: August 2012

G-Star RAW Store Manila

Amsterdam, May 2012, G-Star is luxury street wear made by denim specialists. A preference for raw materials, deep passion for denim and architectural perspective on tailoring are one of the main characteristics of the brand. Raw, pure and functional, both the collection and the G-Star Stores perfectly reflect these values which also seem to be rubbing off on a vastly increasing base of denim addicts worldwide.

From its conception in 1989, G-Star has been known for its innovative and cutting edge style in the world of denim. Pushing the boundaries of the denim material, continuous experimentation and product development have led to a strong following worldwide.

The G-Star franchise stores are flagships that present the complete men’s, women’s and accessory collection in an environment that conveys the philosophy, design aesthetic and raw authenticity of the G-Star brand. Every element within the interior of the G-Star Store is designed and developed by the G-Star Interior design team using natural and raw materials. Through this distinctive design, denim is showcased in its purest form.

G-Star Raw Store Manila
Unit 201 Upper Ground Floor C 1
Bonifacio High Street central
Taguig, Manila
Philippines
Operated by : Kenrich Sidefame Corporation

A favorite among international jetsetters and celebrities, G-Star Raw taps five of the country’s hippest trendsetters who remain to be at the forefront of local fashion with an edge.

Made up of a crew of some of Manila’s most recognizable faces in the modeling, fashion, film, and music scene, G-Star Raw’s Philippine brand ambassadors include Sanya Smith, Pauline Prieto, Sid Maderazo, Mike Concepcion, and Gian Romano, who, with their unique sense of style, have captured the eye of G-Star Raw.

Young social entrepreneur Mike may be a fixture in young Manila’s social scene, but his venture into the retail scene through the socially sound, Great Good, made him more than just another pretty face. Idealistic, smart, and proudly Filipino, Mike is a great role model for the youth as well as of course, his highly urban sense of style.

In spite of her young age and being relatively new in the modeling industry, Pauline catapulted into supermodel stardom with her chameleon-like ability to channel the different looks that she’s tasked to portray. Aside from her modeling stints abroad, Pauline also represented the country in the Elite Model Look 2010, and has since moved on to become a favorite model among local designers and companies. Her youthful looks, gamine body, and statuesque stance make her the perfect model to show off the latest trends.

The famous daughter of Philippine rock royalty, Pepe Smith, Sanya emerged into pop culture consciousness by being a local VJ and eventually one of the country’s top models. Beautiful but always with an edge, Sanya’s style mirrors her rock star roots and never fails to elicit second looks through her eye-catching street-style outfits. Whether she’s strutting down the runway or showing off her DJ skills at the club, she’s definitely one celebrity that keeps the public buzzing.

Hotshot young director, Sid has already become a fixture in the commercial industry through his various projects. His creative approach to TVCs has made him a favorite among clients who are now veering away from clichéd plotlines and directorial styles. Aside from his directorial talent, Sid is also lauded for his chic sense of style that puts an edgier spin on menswear.

He first emerged into the local fashion scene as a very promising young designer, his edgy style of dressing has made him a favorite among trendsetters who want some out of the norm. Eventually, Gian became one of the country’s most sought-after stylists, dressing the who’s who of Philippine fashion. He further honed his craft through a scholarship at the world-renowned Central Saint Martin’s College of Art and Design in London.
WOMEN'S COLLECTION