Pinay Girl Boss: UNAROSA

8:48:00 AM

photo courtesy of UNAROSA

UNAROSA, a brand that is well-known for its classy yet formal clothing collection has just recently launched its new fashion forward campaign marked as #URtheNewIt.

photo courtesy of UNAROSA

Featuring the brand's latest collection with a modern twist. UNAROSA "It Club" conveys the heritage and culture through clothing. From poet shirts, ribbon-tied necklines, kimono sleeves are vividly rich with ornate embroideries, rich tapestry patterns, hand-painted designs and more intricate motifs.

photographed by Printed Moments Photography

UNAROSA's resident It Girl Brand ambassador model Jessica Wilson embodies a modern 'Pinay Girl Boss' attitude who is bold, daring and who dominates her respective work field.

photographed by Printed Moments Photography

The brand's "It Club" seeked to not only be a presentation of the brand's newer pieces, but an avenue for social media stars

photo courtesy by UNAROSA

Anina Rubio, the avant-garde local artist, patterned her area after the rustic, earthy feel of nature, #ItGirlAnina is best known for bringing flora and fauna to the urban streets of BGC in her eye-catching murals.

photo courtesy by UNAROSA

In contrast, the eloquent blogger Bea Marin went for a more sophisticated and classic route. #ItGirlBea describes her space as fun and feminine.

photo courtesy by UNAROSA

While Kim Cruz, the VJ with a bad case of wanderlust, decides on a tropical-themed paradise. #ItGirlKim is a fashion blogger with a zesty and daring sense of style.

photo courtesy by UNAROSA

"UNAROSA really honors modern Filipina. Before the perspective, someone who is successful, with bank account, position in the society, but right now it is how you become passionate about your work, and can inspire people. We are targeting young people who are willing to follow their passion and express themselves in a fashionable way, with great clothes. A girl boss who is fashionable and trendy—able to achieve success without following the standard stiff looking corporate professional.” says UNAROSA’s President and General Manager Ms., Jovy Gongora-Romualdez

photo courtesy of UNAROSA

Here are some of the event highlights:

photographed by Printed Moments Photography

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ABOUT THIS BLOG

I am curious. I travel. I am soul searching. Curious Tootling Soul, 3 words referring to me. In our everyday lives, we wander, and we ask questions. Yes, and sometimes it is hard to explain to someone who doesn’t quite see the world how you do— the way you do. Life to many can just be sectionalized and put into little boxes. A box for your true self; a box for your sociable self; a box for your fancies: your wants, your desires. Looking at your bucket list—list, highlight, and check. For some though life isn’t quite so simple. Some of us don’t know exactly what we want to do next or where we want to go, we just know there is so much out there we want to experience. We visit and travel new places often without knowing exactly what for, just that we know in our soul we need to. Mundane, humdrum existence and material things don’t impress us. We are in search for answers, for fulfillment and gratification. We need to be surrounded by love and warmth, growth and good. We know there is nothing better than a genuine laugh or a heartfelt hug. We are moved by the storytellers, the dreamers, the drifters, the people whose lives are different than ours, that we can learn from. We are drawn to new surroundings and unique experiences. As we fall in love with so many things around us, sometimes it is hard to keep track. We love and we continuously holding on for that love. We love different. We love doing things that terrify us because we know those are the moments that we grow. We love looking back and seeing that we have accomplished what we never thought we could, things we never thought were even a possibility. Because it is in those moments we know we are becoming the people we were always intended to be. We leap before we look sometimes. It is finding ourselves when we didn’t know we were lost and continuing to find ourselves over and over again. It is kissing a cute stranger under the stars, waving at a baby we pass on the street, helping someone who cannot repay us. It is jotting down a funny memory or a beautiful quote we can’t forget. It is finding out what makes us smile the biggest, what our passions are, what makes our eyes light up just by talking about it. (an excerpt from A. Twigg, 2015) I fall, but I keep on rising. My faith has been tested, but it always remains. I have grandiose plans and an endless list of options; the places that I want to explore and journeys that I want to take. I don’t always know how I will accomplish something, I just know some ways and the courage of somehow—I will. Life for me is a puzzle of creating moments. It is finding my next adventure. It is setting my feet on new sands, diving into new seas. It is laughing with a group of strangers, singing words to songs that I don’t know matters. It is knowing that there is a whole wide world out there just waiting for me to discover it. It is the feeling that there is no better time than right now to do what we have always wanted to do, so why not go? Do it.