ABSOLUT BLANK

12:30:00 AM

In line with its renowned tradition, ABSOLUT Vodka once again proved its distinct unparalleled branding with the launched of its latest global marketing campaign called the ABSOLUT BLANK.

ABSOLUT Blank Unity Wall

First celebrated in the UK in 2011, the brand has fostered itself as a catalyst for leading-edge creativity in collaboration with new breed of excellent artists here in the Philippines namely: textile and fabric artist, Carlo Villafuerte; two artists specializing in paint & mixed media, Rocky Cajigan, and Piaget Martelino; mixed media artist who specializes in pop & punk imagery, Mark Tandoyog; a sculptor who uses found objects, Rommel Pidazo; and the mosaic art group, The Mighty Bhutens, composed of Kabunyan de Guia, Guiller Guillac, and Oliver Olivete.

Collaboration art by all 5 artists (or ABSOLUT Sayote)

Artwork by Rommel Pidazo

"RESPONSIBILITY" by: Mark Tandoyog

"MESSAGE IN A BOTTLED PRESENT" by: Rocky Cajigan

"ABSOLUTLY TRIPPY" by: Piaget Martelino

"CHAMELEON" by: Carlo Villafuerte

"ABSOLUTELY THREE-SIDED" by: Guiller Guillac, Kabunyan de Guia, Oliver Olivete

Held recently at White Space Makati, the venue was turned as an art studio for the friends of ABSOLUT Vodka. Partyphiles from the art industry, the media, advertising and showbiz were all gathered to celebrate the emerging creativity to come up with their own original design interpretations for ABSOLUT Vodka bottle using a blank canvas and extraordinary mix of various art details.

Irish Degala of PEPGroup SPACE Magazine, Francis Carandang of Rustan's, Benjo Billones of Tomato, Reena Collantes of Visions & Expressions, JM Conopio of Eventscape Manila and Byron Santiago of Onesimus
photo courtesy of Benjo Billones (http://thebeelife.blogspot.com/)

Guests putting up their artwork on the unity wall

Pernod Ricard Philippines' Assistant Brand Manager Chacha Abatayo with the featured artists

Crystale Henares

DJ Katsy Lee

Model showing the ABSOLUT BLANK App

Gaby dela Merced

General Luna's Nicole Asensio and Alex Montemayor, with Mr. Bones

JR Isaac

Manila Bulletin's Mark Dy

Mari Litonjua and ABS-CBN Publishing's Philip Cu-Unjieng

Pernod Ricard Philippines' Managing Director Kevin Lee and event host Claudine Trillo

Pernod Ricard Philippines' Marketing Manager Marc Rosales

RX's Karen Bordador and a friend from Flippish.com

Rosario Herera and Jan Jay Coquilla

Travelife's Carlo Velasco, Circuit's Apryl Galang, and Vince Ascalon

This successful event was made possible by Pernod Ricard Philippines, Inc., the exclusive importer and distributor of ABSOLUT Vodka and Eventscape Manila.

1 comments

J-E-S-P-E-RMarch 25, 2012 at 4:56 AM
Thanks for sharing :)
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ABOUT THIS BLOG

I am curious. I travel. I am soul searching. Curious Tootling Soul, 3 words referring to me. In our everyday lives, we wander, and we ask questions. Yes, and sometimes it is hard to explain to someone who doesn’t quite see the world how you do— the way you do. Life to many can just be sectionalized and put into little boxes. A box for your true self; a box for your sociable self; a box for your fancies: your wants, your desires. Looking at your bucket list—list, highlight, and check. For some though life isn’t quite so simple. Some of us don’t know exactly what we want to do next or where we want to go, we just know there is so much out there we want to experience. We visit and travel new places often without knowing exactly what for, just that we know in our soul we need to. Mundane, humdrum existence and material things don’t impress us. We are in search for answers, for fulfillment and gratification. We need to be surrounded by love and warmth, growth and good. We know there is nothing better than a genuine laugh or a heartfelt hug. We are moved by the storytellers, the dreamers, the drifters, the people whose lives are different than ours, that we can learn from. We are drawn to new surroundings and unique experiences. As we fall in love with so many things around us, sometimes it is hard to keep track. We love and we continuously holding on for that love. We love different. We love doing things that terrify us because we know those are the moments that we grow. We love looking back and seeing that we have accomplished what we never thought we could, things we never thought were even a possibility. Because it is in those moments we know we are becoming the people we were always intended to be. We leap before we look sometimes. It is finding ourselves when we didn’t know we were lost and continuing to find ourselves over and over again. It is kissing a cute stranger under the stars, waving at a baby we pass on the street, helping someone who cannot repay us. It is jotting down a funny memory or a beautiful quote we can’t forget. It is finding out what makes us smile the biggest, what our passions are, what makes our eyes light up just by talking about it. (an excerpt from A. Twigg, 2015) I fall, but I keep on rising. My faith has been tested, but it always remains. I have grandiose plans and an endless list of options; the places that I want to explore and journeys that I want to take. I don’t always know how I will accomplish something, I just know some ways and the courage of somehow—I will. Life for me is a puzzle of creating moments. It is finding my next adventure. It is setting my feet on new sands, diving into new seas. It is laughing with a group of strangers, singing words to songs that I don’t know matters. It is knowing that there is a whole wide world out there just waiting for me to discover it. It is the feeling that there is no better time than right now to do what we have always wanted to do, so why not go? Do it.