ABSOLUT ELYX

10:41:00 PM

The ABSOLUT Company launched its newest vodka, ABSOLUT Elyx, last May 2012 at REPUBLIQ Club, in Resorts World Manila. Present on that invite-only event were the most eligible VIP personalities, expats, friends in media and celebrities in town who were all dressed in their best. Also introduced during the event is ABSOLUT Elyx Brand Ambassador, Jason Fendick, a well-respected figure in the London bar scene, created a creative bar consultancy called Gorgeous Group.

ABSOLUT ELYX Global Brand Ambassador Jason Fendick

ELYX is derived from Elixir, which means “magic formula.” It is comparable to the intricate distillation process that has been practiced for centuries. ABSOLUT Elyx’s distinct production, natural ingredients, texture and flavor sets it apart from all other vodkas. It has a long-lasting smooth finish with a touch of spiciness, and hints of floral and fruity tones. Its your choice of neat or on the rocks, to cocktails or martinis, leaving you of a splendid taste and remarkable texture.

Assistant Brand Manager Chacha Abatayo gave a short introduction about the vodka making process and a new vision of what ABSOLUT can still offer to its avid consumers. Privileged guests enjoyed free booze to taste the latest bottle of the ABSOLUT.

Pernod Ricard Philippines Inc.'s Chacha Abatayo

Attendees were sashayed and moved to the beat of creative musical performances of the Manila Symphony Orchestra together with leading DJ Brian Cua and partied all night long with the trance music of International Producer, Rapper and DJ, from New York City, Mr. V.

Claudine Trillo and Bubbles Paraiso

Divine Smith, Lifestyle Asia's Heidi Ng, and Mari Litonjua

Mia Ayesa, Sanya Smith, and Raymond Gutierrez

with my friend Benjo Billones, Senior Stylist of Tomato Clothing

with Divine of the reality TV show Pinoy Big Brother

with friend Helen Margaret Lauzon

Pernod Ricard Philippines Inc.'s Managing Director Kevin Lee with ABSOLUT ELYX Global Brand Ambassador Jason Fendick

and its me representing PEPGroup Publishing Inc.

Preview's Cindy Go and Anna Canlas

Stephen Ku and Louie Ysmael with Friends

The Volcanoes

International DJ and Producer Mr. V

Brian Cua with the Manila Symphony Orchestra

ABSOLUT Elyx is exclusively distributed by Pernod Ricard Philippines, Inc.

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ABOUT THIS BLOG

I am curious. I travel. I am soul searching. Curious Tootling Soul, 3 words referring to me. In our everyday lives, we wander, and we ask questions. Yes, and sometimes it is hard to explain to someone who doesn’t quite see the world how you do— the way you do. Life to many can just be sectionalized and put into little boxes. A box for your true self; a box for your sociable self; a box for your fancies: your wants, your desires. Looking at your bucket list—list, highlight, and check. For some though life isn’t quite so simple. Some of us don’t know exactly what we want to do next or where we want to go, we just know there is so much out there we want to experience. We visit and travel new places often without knowing exactly what for, just that we know in our soul we need to. Mundane, humdrum existence and material things don’t impress us. We are in search for answers, for fulfillment and gratification. We need to be surrounded by love and warmth, growth and good. We know there is nothing better than a genuine laugh or a heartfelt hug. We are moved by the storytellers, the dreamers, the drifters, the people whose lives are different than ours, that we can learn from. We are drawn to new surroundings and unique experiences. As we fall in love with so many things around us, sometimes it is hard to keep track. We love and we continuously holding on for that love. We love different. We love doing things that terrify us because we know those are the moments that we grow. We love looking back and seeing that we have accomplished what we never thought we could, things we never thought were even a possibility. Because it is in those moments we know we are becoming the people we were always intended to be. We leap before we look sometimes. It is finding ourselves when we didn’t know we were lost and continuing to find ourselves over and over again. It is kissing a cute stranger under the stars, waving at a baby we pass on the street, helping someone who cannot repay us. It is jotting down a funny memory or a beautiful quote we can’t forget. It is finding out what makes us smile the biggest, what our passions are, what makes our eyes light up just by talking about it. (an excerpt from A. Twigg, 2015) I fall, but I keep on rising. My faith has been tested, but it always remains. I have grandiose plans and an endless list of options; the places that I want to explore and journeys that I want to take. I don’t always know how I will accomplish something, I just know some ways and the courage of somehow—I will. Life for me is a puzzle of creating moments. It is finding my next adventure. It is setting my feet on new sands, diving into new seas. It is laughing with a group of strangers, singing words to songs that I don’t know matters. It is knowing that there is a whole wide world out there just waiting for me to discover it. It is the feeling that there is no better time than right now to do what we have always wanted to do, so why not go? Do it.