CAPITAL FORCE

5:25:00 PM

Kérastase Paris, the professional luxury hair care brand, continues to lead in groundbreaking innovations and technology to answer the different hair needs of both men and women. For the first time ever, Kérastase is proud to launch a hair care line designed specifically for the unique needs of men in preventing premature hair loss and preserving as much of their hair capital as possible.

Hair loss: The no. 1 problem of men

Through the years, men have become more attentive with their hair and the products they use for it. Men are admittedly vain when it comes to caring for their tresses; in fact, 94% of men say that hair products are the only cosmetic product they use on a daily basis and a big 67.5% of men regularly go to hair salons.

Out of all the hair concerns, 70% of men cite hair mass as their main concern; men dread baldness the most, more than gaining weight or finding wrinkles on their faces.

Testosterone: When too much is harmful

Men have a different genetic makeup from women and it’s only natural that they have different needs when it comes to personal hair care.

The hair is an organ that is sensitive to the influence of hormones such as male testosterone. The reason why men lose hair more than women is due to the presence of an enzyme present in male testosterone called 5-alpha-reductase that is found in concentrated quantities around a man’s head. This enzyme is a harmful component to the follicle of the hair and when left unchecked leads to premature hair fall.

Kérastase Innovation: Preserving men’s hair capital

With these in mind, Kérastase introduces its first dedicated range to answers the demands of men’s hair and preserve the men’s hair capital: CAPITAL FORCE. With Systeme Taurine technology that contains a list of effective active ingredients that acts on both the hair and scalp:

Taurine: Helps fight against the deformation of the hair bulb caused by 5-alpha-reductase enzyme.

D-Biotine: Helps in the production of fatty acids to improve the quality of the bulb’s environment

Ceramides: Fortifies the intercellular cement of the hair fibre

Arginine: Stimulates blood circulation to improve the growth of hair follicles

In addition, Kérastase Capital Force comes in three shampoo and scalp leave-on combinations that not only addresses hair-fall, but also a secondary aggravating hair and scalp condition.

CAPITAL FORCE Anti-Oiliness:

This home care duo leaves a squeaky-clean touch and decreases sebum secretion and build-up in the hair and scalp. The shampoo contains a purifying active ingredient that works to comb out wet hair more easily. Hair becomes shiny, clear, healthy, and soft. The spray lotion also refreshes the scalp while providing a non-oily natural touch.

Bain Capital Force Anti-Oiliness: P 1,150 (shampoo)

Soin Capital Force Anti-Oiliness: P 1,477 (scalp leave-on)

CAPITAL FORCE Anti-Dandruff:

This pair flushes away dandruff in the scalp and prevents it from reoccurring. Both products contain Piroctone Olamine, an important and effective anti-dandruff ingredient. The spray lotion helps speed up anti-dandruff effect in the scalp and makes the effect long-lasting after 4 weeks of usage.

Bain Capital Force Anti-Dandruff: P 1,150 (shampoo)

Soin Capital Force Anti-Dandruff: P 1,477 (scalp leave-on)

CAPITAL FORCE Densifying:

This shampoo and texturizing spray gives the hair a densifying and a thickening effect for men with thinning hair. The shampoo facilitates styling the hair with a densifying effect. The spray lotion refreshes and tones up the scalp for a soft and thickening effect.

Bain Capital Force Anti-Dandruff: P 1,150 (shampoo)

Soin Capital Force Anti-Dandruff: P 1,477 (scalp leave-on)

*** Kérastase Homme Capital Force is available in all Kérastase partner salons ***

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ABOUT THIS BLOG

I am curious. I travel. I am soul searching. Curious Tootling Soul, 3 words referring to me. In our everyday lives, we wander, and we ask questions. Yes, and sometimes it is hard to explain to someone who doesn’t quite see the world how you do— the way you do. Life to many can just be sectionalized and put into little boxes. A box for your true self; a box for your sociable self; a box for your fancies: your wants, your desires. Looking at your bucket list—list, highlight, and check. For some though life isn’t quite so simple. Some of us don’t know exactly what we want to do next or where we want to go, we just know there is so much out there we want to experience. We visit and travel new places often without knowing exactly what for, just that we know in our soul we need to. Mundane, humdrum existence and material things don’t impress us. We are in search for answers, for fulfillment and gratification. We need to be surrounded by love and warmth, growth and good. We know there is nothing better than a genuine laugh or a heartfelt hug. We are moved by the storytellers, the dreamers, the drifters, the people whose lives are different than ours, that we can learn from. We are drawn to new surroundings and unique experiences. As we fall in love with so many things around us, sometimes it is hard to keep track. We love and we continuously holding on for that love. We love different. We love doing things that terrify us because we know those are the moments that we grow. We love looking back and seeing that we have accomplished what we never thought we could, things we never thought were even a possibility. Because it is in those moments we know we are becoming the people we were always intended to be. We leap before we look sometimes. It is finding ourselves when we didn’t know we were lost and continuing to find ourselves over and over again. It is kissing a cute stranger under the stars, waving at a baby we pass on the street, helping someone who cannot repay us. It is jotting down a funny memory or a beautiful quote we can’t forget. It is finding out what makes us smile the biggest, what our passions are, what makes our eyes light up just by talking about it. (an excerpt from A. Twigg, 2015) I fall, but I keep on rising. My faith has been tested, but it always remains. I have grandiose plans and an endless list of options; the places that I want to explore and journeys that I want to take. I don’t always know how I will accomplish something, I just know some ways and the courage of somehow—I will. Life for me is a puzzle of creating moments. It is finding my next adventure. It is setting my feet on new sands, diving into new seas. It is laughing with a group of strangers, singing words to songs that I don’t know matters. It is knowing that there is a whole wide world out there just waiting for me to discover it. It is the feeling that there is no better time than right now to do what we have always wanted to do, so why not go? Do it.