COOLS, COMFORTS. DE-PUFFS.
4:58:00 PM
Late night at the office, out on the town or up early with the kids? Wake up with puffiness around the eyes? Who has time these days to use an eye mask for 15 minutes or lay back with cold metal spoons on your eyes? You need to wake up and go. Introducing NEW Clinique All About Eyes Serum De-Puffing Eye Massage, an instantly cooling rollerball that deposits a liquid gel-serum to help massage and refresh puffy eyes on contact, reduce the appearance of dark circles and brighten. Think of it as a new remedy for eye puffs – refreshingly non-irritating.
ROLL AWAY PUFFINESS
Eye area puffiness can result from rubbing, allergies and staring at a computer screen which can allow for fluids to accumulate under the eye area. The NEW Clinique All About Eyes Serum’s medical grade stainless steel roller-ball allows a rolling motion during application which increases micro-circulation and helps reduce fluid. The formula helps keep skin around the eyes smoother and less translucent.
Formulated by the original dermatologist created cosmetic brand, All About Eyes Serum is Allergy Tested and 100% Fragrance Free, so eyes receive a hydrated instant pick me up without irritation after effects. By incorporating Amentoflavone and Humulus Lupulus Extract, unique ingredients with soothing properties, eye area skin is calmer. Caffeine helps reduce the appearance of irritation and puffiness that may have accumulated under the eye area.
CONVENIENTLY COOL
Packaged in an easy on-the-go roll-on applicator, All About Eyes Serum can be thrown into any tote, clutch or book bag for use any time, any where. It’s an ideal on-the-spot answer if you are tired of hearing “you look tired.” It can be used alone but is also designed to be layered for application day or night whenever your eyes need that immediate burst of refreshment. Apply in the morning as an excellent base for makeup and throughout the day as needed.
DETAILS, DETAILS…
All About Eyes Serum is appropriate for all skin types. To apply, gently roll the ball under the eye beginning at the inner corner and rolling towards the outer corner with gentle pressure. Repeat and use a finger to tap in any excess after the second application until fully absorbed. All About Eyes Serum can also be used under or over makeup and layered with other eye treatment products.
Allergy Tested. 100% Fragrance Free. Oil-Free. Non-clogging. Dermatologist Tested. Ophthalmologist Tested. Safe for contact wearers.
NEW Clinique All About Eyes Serum is available at Clinique counters nationwide and at www.clinique.com for a suggested retail price of P1,800.
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Its all about Puffiness:
Q. Is the skin around the eye area different from skin on the rest of your face?
The skin around the eye area is very different than other facial skin. It is particularly vulnerable and approximately one-tenth the thickness of the skin on other areas of the face. Because eye area skin has very few oil glands, it also lacks the natural surface lubrication present in other areas of the face. The skin around the eyes is also constantly in motion, whether from rubbing, squinting or blinking. For these reasons, it tends to be one of the first places to show signs of aging. These natural lifestyle occurrences can lead to lines and wrinkles, dark circles and/or puffiness.
Q. What are some contributing factors to puffiness?
In most cases, puffy eyes is a temporary condition – but can be caused by many factors. These include fluid retention, dehydration, excess sodium in your diet, stress, allergies, hormone changes and medications. Caused by both internal and external aggressors, puffiness can be exacerbated by factors such as pollution, smoking, squinting and even blinking. Frequently overlooked, environmental and food allergies can cause your eyes to be irritated which can lead to rubbing. Excessive rubbing can contribute to puffiness because that tugging can irritate the skin around the eyes and lead to inflammation that results in both puffiness and dark circles. All About Eyes Serum is the perfect “pick-me-up” for eyes that are tired, affected by allergies or irritated from daily tugging and rubbing.
Q. Are dark circles genetic?
Dark circles can accompany puffy eyes because they share many of the same causes including the thinness of the skin around the eyes, allergies, fluid retention, lack of sleep, dehydration, irritation but also include UV exposure and genetics.
Genetics can play a major role in determining whether or not you will be affected by dark circles. However, there are additional lifestyle aggressors that can lead to dark circles. Dark circles can be caused by certain nutritional deficiencies in your diet, such as iron. They can also be a result of melanin deposits which can be seen through the thin skin around the eyes. Poor circulation around the eye area can also cause build up of toxins or redness also leading to dark circles. If coupled with bone structure or deep set eyes, dark circles can be exacerbated.
Q. How does All About Eyes Serum address my eye puffiness and dark circles?
All About Eyes Serum is a great liquid gel-serum for anyone who’s tired of hearing “you look tired.” First, the formula helps cool the skin around the eyes making it feel more refreshed. Secondly, the roller ball is stainless steel so it is hygienic and non-irritating, especially important for sensitive skin around the eye area. In addition, the rolling motion of the roller ball gently massages the skin allowing a decrease in toxins and increase in circulation. Circulation helps increase blood flow in the eye area thus helping to reduce the appearance of puffiness and dark circles. Finally, the burst of hydration helps relieve under-eye circles, brightens the eye area and makes the skin around the eyes less translucent – which can make dark circles less apparent.
Q. How can I help prevent the puffiness around my eyes?
There are a few tips I recommend when it comes to reducing puffiness:
Ÿ Sleep with your head slightly elevated.
Ÿ Gently tap your skin where puffy, as this can encourage fluid build up to release and drain more easily.
Ÿ Apply something cold. This reduces swelling (which is just an accumulation of excess fluid).
Ÿ Avoid overly windy conditions. Wear glasses or goggles to help protect your eyes and act as a buffer against intense environmental conditions.
Ÿ Drink water. Dehydration from drinking too little water or from drinking too much alcohol can result in puffy eyes because fluid is retained. The simplest way to reduce puffiness is by drinking more water – this triggers the water to start flowing again under the eye area and gets the water stuck under your eyes out.
Q. What are some key ingredients in All About Eyes Serum?
Some key ingredients in All About Eyes Serum address puffiness, skin density and hydration. Specifically:
Ÿ Caffeine: helps reduce puffiness.
Ÿ Amentoflavone, Humulus Lupulus Extract: unique ingredients found in plants help soothe and calm skin.
Ÿ Rosmarinus Officinalis (Rosemary) Extract, Citri Reticulatae Peel Extract (Luteolin), Pomegranate Juice Extract (Ellagic Acid), Tanal WG (Grape Seed Extract): naturally occurring, powerful antioxidants made more potent through a unique fermentation process that increases their effectiveness. Together, they load the skin with free radical protection to help fight eye area puffiness.
Ÿ Biomimetic Collagen: a chain of amino acids that help increase skin’s density for a less transparent appearance, thus making dark circles appear lighter.
Ÿ Sodium Hyaluronate, Panthenol and Glycerin: powerful humectants to attract and bind moisture to skin for instant comfort and hydration.
Q. This is a new package for Clinique. How do I know if I should use an eye cream from a jar vs. the roller-ball packaging?
Packaged in a convenient 15ml portable plastic roller-ball, All About Eyes Serum is the perfect “on the go” treatment. It can be applied any time, any where. The medical grade steel roller-ball helps refresh puffy eyes by gently massaging skin. It can also be applied before your morning All About Eyes or All About Eyes Rich cream application.
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