What a body needs: Targeting the best in head-to-toe age-fighting
4:37:00 PM
Global Beauty Leader, Mary Kay launches two NEW TimeWise Body™ products that help you take a total body approach to age fighting—TimeWise Body™ Hand and Décolleté Cream SPF 15 and TimeWise Body™ Targeted-Action® Toning Lotion.If you’re like most women today, you’re looking for products that deliver age-fighting skin care for the body. But not all body parts are created equal. Here are some areas you’ll want to target in your head-to-toe age-fighting plan.
Sun-Damaged Décolleté
Dermatologists call the décolleté a “giveaway” area, because it readily gives away your age. And it’s no wonder. It’s exposed to the sun on a daily basis. Just think about all the scooped necklines you wear. And if you’re like most, you probably stop at the neck when applying skin care. This leaves the décolleté vulnerable to damaging rays of the sun.
Age-Revealing Hands
Although the palms of the hands can withstand a lot of use, the skin on the back is relatively fragile, like the skin around the eyes. This makes the hands susceptible to early signs of aging, like uneven skin tone, crepiness and lack of tone. Add to that the times you wash your hands, and it’s easy to see how hands can become dry and be robbed of essential moisture.
Body
A body lotion should do more than moisturize in one step. For example, the integrity of dermal-epidermal junction (DEJ) – the point where the uppermost two layers of the skin meet – is critical to how lifted and toned your skin looks. As we age, DEJ begins to weaken due to the natural aging process. So look for product ingredients that help stimulate proteins vital to DEJ. They can help strengthen the skin’s supportive network for a firmer look.
Step up the fight against aging
Hands and décolleté – You don’t have to let them give away your age with the new TimeWise Body™ Hand and Décolleté Cream SPF 15. It combines key ingredients in a way no one else has to deliver significant benefits to address past damage and prevent future damage like helping boost collagen and elastin*.
The age-defying cream is delivering the following benefits:
- Minimizes the appearance of crepiness and helps skin look firmer
- Hydrates and supports the skin barrier*, helping to reduce the appearance of fine lines and wrinkles
- Helps reduce the appearance of dark spots
- Protects against future UV damage
Women who tested Mary Kay® TimeWise Body™ Hand & Décolleté Cream Sunscreen SPF 15 during an eight-week
independent consumer study reported:
After two weeks: 80 percent said it softens the appearance of crepiness
After four weeks: 80 percent said skin appears firmer
78 percent said it helped reduce the appearance of fine lines
After eight weeks: 85 percent said skin felt tighter
80 percent said it visibly reduced the appearance of wrinkles
60 percent said it helped reduce the appearance of dark spots
Beautiful body – Thanks to the TimeWise Body™ Targeted-Action® Toning Lotion, you have an age-fighting
option for the body. This product combines the benefits of multiple products into one easy-to-use formula that firms,
The benefits associated with TimeWise Body™ Targeted-Action® Toning Lotion’s formulation are three-fold:
1. Fortifies the skin’s support structure to help firm, tone and tighten
2. Helps energize skin cells for optimal performance
3. Minimizes damage caused from UV exposure and provides essential hydration
In fact, the following were results seen by a panel of women after an eight-week independent consumer study:
After two weeks: 94 percent said skin looked smoother
After four weeks: 3 out of 4 women said skin looked toned
81 percent said skin looks firmer
After eight weeks: 68 percent said body contours appear firmed
The TimeWise Body™ Targeted-Action® Toning Lotion and Mary Kay® TimeWise Body™ Hand & Décolleté
Cream Sunscreen SPF 15 are now available through a Mary Kay independent beauty consultant and retails at P2,100 and P950 respectively.
*based on in vitro studies
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