AN ITALIAN MOMENT

7:16:00 PM

The new Tod’s advertising campaign, shot by photographer Kalle Gustafsson, playfully captures the interaction of a group of young internationals as they relax in and around Rome, experiencing “An Italian Moment”

This candid portrayal of the spontaneous and easy-chic Italian lifestyle so associated with, and emblematic of, Tod’s iconic “Made in Italy” DNA and sophisticated flair, features beautiful backdrops such as Rome's Palazzo Ruspoli and Bar Della Pace, as well as Sabaudia's stunning Villa Volpi and the surrounding countryside and beaches of the area.

Following Tod's celebratory '”Italian Touch'” photographic project a couple of years ago and the recent Elliot Erwitt campaign, these images continue the theme of old world tradition clothed in a distinctly contemporary Italian way. This combination perfectly captures the essence of the Tod’s lifestyle.

The campaign showcases this season’s collection and highlights the iconic D Bag in supple calfskin and the much-loved rainbow array of Gommino’s. New important additions to the range, such as the women’s Shirt Bag and the 24H Bag are also featured, alongside popular summer staples like loafers, sandals, ballerinas and lace-ups. The images are rich in the “Made in Italy” tradition, evoking a sense of luxurious quality and undeniable style.

The new campaign stars an unexpected mixture of contemporary international “faces”: interior designers Clelia d’Aulan Benenati and Asia Baker; socialites Julie de Noailles, Valentina Scambia, Claiborne Swanson Frank and Wendy Ye Mingzi; photographer Albertina d’Urso; acclaimed makeup artist Gucci Westman; art collector Will Kopelman; interior architect Bastien Halard; banker Federico Floriani; and advertising director Andrea Arnaldi.

PHOTOGRAPHER: Kalle Gustafsson.
CREATIVE and ART DIRECTION: Formapura.
WOMEN: Clelia d’Aulan Benenati, Julie de Noailles, Claiborne Swanson Frank, Asia Baker, Wendy Ye Mingzi, Albertina d’Urso, Valentina Scambia, Gucci Westman.
MEN: Will Kopelman, Bastien Halard, Federico Floriani, Andrea Arnaldi.
HAIR STYLIST: Lorenzo Cherubini.
MAKE-UP ARTIST: Gucci Westman. LOCATION: Rome – Villa Cassia, Palazzo Ruspoli, Bar della Pace. Sabaudia – Villa Volpi.BACKSTAGE VIDEO: Kalle Gustafsson.

Tod’s shoes, bags, and accessories are exclusively distributed by Stores Specialists, Inc. (SSI) and are available at the boutiques located in Greenbelt 4, Ayala Center, Makati and Rustan’s Tower, Shangri-La Plaza Mall.

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ABOUT THIS BLOG

I am curious. I travel. I am soul searching. Curious Tootling Soul, 3 words referring to me. In our everyday lives, we wander, and we ask questions. Yes, and sometimes it is hard to explain to someone who doesn’t quite see the world how you do— the way you do. Life to many can just be sectionalized and put into little boxes. A box for your true self; a box for your sociable self; a box for your fancies: your wants, your desires. Looking at your bucket list—list, highlight, and check. For some though life isn’t quite so simple. Some of us don’t know exactly what we want to do next or where we want to go, we just know there is so much out there we want to experience. We visit and travel new places often without knowing exactly what for, just that we know in our soul we need to. Mundane, humdrum existence and material things don’t impress us. We are in search for answers, for fulfillment and gratification. We need to be surrounded by love and warmth, growth and good. We know there is nothing better than a genuine laugh or a heartfelt hug. We are moved by the storytellers, the dreamers, the drifters, the people whose lives are different than ours, that we can learn from. We are drawn to new surroundings and unique experiences. As we fall in love with so many things around us, sometimes it is hard to keep track. We love and we continuously holding on for that love. We love different. We love doing things that terrify us because we know those are the moments that we grow. We love looking back and seeing that we have accomplished what we never thought we could, things we never thought were even a possibility. Because it is in those moments we know we are becoming the people we were always intended to be. We leap before we look sometimes. It is finding ourselves when we didn’t know we were lost and continuing to find ourselves over and over again. It is kissing a cute stranger under the stars, waving at a baby we pass on the street, helping someone who cannot repay us. It is jotting down a funny memory or a beautiful quote we can’t forget. It is finding out what makes us smile the biggest, what our passions are, what makes our eyes light up just by talking about it. (an excerpt from A. Twigg, 2015) I fall, but I keep on rising. My faith has been tested, but it always remains. I have grandiose plans and an endless list of options; the places that I want to explore and journeys that I want to take. I don’t always know how I will accomplish something, I just know some ways and the courage of somehow—I will. Life for me is a puzzle of creating moments. It is finding my next adventure. It is setting my feet on new sands, diving into new seas. It is laughing with a group of strangers, singing words to songs that I don’t know matters. It is knowing that there is a whole wide world out there just waiting for me to discover it. It is the feeling that there is no better time than right now to do what we have always wanted to do, so why not go? Do it.